Why You Need An Atlanta Web Marketing Plan
If you think Web Marketing is only for online companies like Amazon or for giant corporations like Microsoft, you need to think again. In today’s world, more and more, the future of your Atlanta small business just might hinge on whether you can compete in the Atlanta web marketing world.
Google, Yahoo, and the other search engines have changed the way we learn, how we get together, how we shop, and have generally helped billions of us around the world take advantage of the complete potential of the world wide web.
Right now there are well over 10 billion different searches done per month, and that’s just in the US! Of those searches,
- 40% of searches have Local intent (1)
- 5% use the city and/or state name
- 2% use informal terms, like neighborhoods
- 0.5% use zip codes
Just on Yahoo, each month 100 Million unique visitors search with “local intent” (2). We can hypothesize that there are HALF A BILLION unique Local searches each month on Google, using the fact that Yahoo gets about 15% of all searches (though it’s almost impossible to get any hard numbers from Google about its average Local Search volume).
We’ve noticed both Google and Yahoo make big changes in the way they return results for the last few years, and all the trends point to a growing importance on Web Marketing for local small businesses.
In addition to all that evidence, recognized telecommunications experts throughout the world believe mobile search will just keep growing in 2010 and beyond. In many places across the world, such as Japan, a lot of these technologies are already in place. This is true even in the USA, especially with more sophisticated devices like the iPhone and Droid. Mobile searches are primarily going to pull their information from Local Search Engines.
What this all boils down to is:
The ability to bring in new business via Local Search is huge. If you have an Atlanta small business, web marketing is something you can no longer ignore.
Don’t miss out on your share of all these customers. Do whatever you need to do to get your business in the Local Search Engine where potential customers are searching. Get help if you need it, but create an Atlanta web marketing plan and get the ball rolling. The quicker you start the sooner you will start reaping the benefits.
1 – (source: Ian White)
2 – (source: Frazier Miller, GM of Yahoo Local)
